FEATURED WORK

KFC

The Tale of Mr. Tight Ass / The Getty

AT&T / IPhone

ADT

California Lottery

AT&T

Genesis

Cadillac

Call of Duty

DirecTV

Nike

Cadillac

Buick

Toyota

Rocket Mortgage

Call of Duty Vanguard

Gatorade

AT&T

KIA

Riot Games - League of Legends Tournament

Coca-Cola

Bose

Levi's

Toyota

KIA

Reebok

Oculus

SOUTH is an award-winning music and sound production company based in Los Angeles, CA with a satellite office in Nashville. We collaborate with countless brands, artists, advertising agencies, directors, and film / television studios to create exceptional work. Past clients include Nike, Google, Samsung, 20th Century Fox, Disney, Adidas, Gatorade, and many more.

LOS ANGELES | NASHVILLE

RECENT NEWS

Featured

LBB features Creative Director Dan Pritikin!

Miller Campbell's recent single "All Night" premieres in Spin. Produced by our own Creative Director Matt Drenik / recorded at South House!

LBB interview with Creative Director, Matt Drenik, on our most recent AT&T campaign w/ BBDO LA

Shoot picks our most recent Genesis work with Innocean as it's #1 track for Quarter 1!

Wrapping up 2023 with our annual Hot Desert Party in Twentynine Palms, CA!

LBB features our very own "South House" located in the heart of Hollywood in their most recent issue!

Creative Director Matt Drenik is the Music Supervisor on Jerad Moshe's new feature, Aporia, starring Judy Greer!

Louise Post Announces Solo Album, Recorded, Mixed and Produced at SOUTH Studios

Recorded, produced, and mixed at SOUTH’s LA studio, Louise Post of Veruca Salt announces her first solo album with El Camino Records, out on June 2nd along with a national summer tour. SOUTH’s Creative Director Matt Drenik produced the album over the course of 2022. Stream the new single “Guilty,” released April 4!

Behind the Work : LBB Reports on SOUTH's Epic Involvement in Call of Duty Launch Trailer, "Squad Up"

In their recent interview, LBB reporter Ben Conway speaks with Creative Director Dan Pritikin about SOUTH’s sound and music production behind the recent Call of Duty Modern Warfare 2 trailer. Between the weeks leading up to the shoot, the strategizing on lyrics and the demo, and being able to coach vocal talent live on-set, there was so much to reflect on and knowledge to glean from collaborating with 72andSunny and Activision.

Get Loud and SOUTH Music Present : Desert Party 2022

Come on over to the Wonder Valley this December 10th to enjoy company, music, and memories all in the heat of the desert. Performers include SOUTH founder JD Darling, spaghetti western favorites Roselit Bone, Felix Rose, and more! Tickets are $15 advance or at the door.

AdWeek Reports On SOUTH's Call of Duty Military Cadence Remix with Star Studded Cast

With SOUTH’s heavy musical involvement in the spot, the new Call of Duty Modern Warfare 2 trailer is turning heads, from gamers and non-gamers alike. Across the spot, Pete Davidson, Lil Baby, Nicki Minaj, Lando Norris, Jalen Ramsey, and Bukayo Saka team together for the ultimate rally cry. SOUTH was able to send staff on-set to work with talent, while also producing the track and writing lyrics.

SHOOT Names SOUTH's DoorDash Score and Chant Number One in Q2 Music Charts

SOUTH scores big for DoorDash’s soccer-themed chant— a Spanglish twist on “When the Saints Go Marching In.” The full sound design, music, and mix was completed by SOUTH, with additional vocal casting ahead of the shoot.

SOUTH's CD Matt Drenik Answers "What Role Should Brands Play in Launching New Music Artists?"

In a recent article for Little Black Book, SOUTH’s LA-based CD Matt Drenik shed light on the changing relationship between artists and brands over the years. Analyzing past campaigns helps us understand these changes and how collaborations between musicians and advertisements have informed today’s creative work.

SOUTH Crafts Soccer and Food-themed Game Time Chant with DoorDash

Little Black Book reports on SOUTH’s new work with DoorDash that speaks to both soccer and food fans alike.

SOUTH Creative Director Dan Pritikin Gives Industry Insights in SHOOT 2022 Survey Interview

East Coast-based Creative Director and partner Dan Pritikin recaps the successful projects and brand work in 2021, and the kind of collaborative and creative work that SOUTH intends on continuing in 2022.