SOUTH Scores Cinematic Longform for Zoetis Equine with Heartfelt Original Song by Johanna Cranitch

In 2021, SOUTH opened its doors to its new studio in the heart of Larchmont Village. Shortly after, producer, composer, and recording artist, Johanna Cranitch was invited to join SOUTH as a creative-in-residence, lending her skills to a variety of projects, both inside and outside of advertising. Nearing the end of her residency at SOUTH in November, Cranitch contributed her songwriting and vocal strengths toward a beautiful and dynamic spot for Zoetis Equine. Across the longform spot, the viewer sees how the caring of horses is often a family endeavor, and something that takes years to cultivate. Director Benjamin Sonntag’s narration of this story is inspiring and beautiful to watch; and Cranitch’s accompanying song, “Think of Me,” evokes those same feelings of companionship and commitment.

Look out for more exciting projects to come from SOUTH's residency program.