WELCOMING MATT DRENIK TO THE SOUTH TEAM!

We are THRILLED to welcome Matt Drenik to the team as our new Creative Director! Bringing an A&R-style approach to the role, Drenik’s music-making background spans virtually all areas:

As an artist, Drenik’s music has been critically acclaimed by Rolling Stone, Billboard, Magnet Magazine, Classic Rock Magazine, Metal Hammer, Paste Magazine, Consequence of Sound and many others. He’s toured the world, having shared stages with the likes of Metric, Arctic Monkeys, Veruca Salt, The Toadies, Blue Cheer, DMBQ, Monster Magnet and many others. He also runs the Portland-based collective and label Get Loud. His music has been featured in films, television and commercials, most notably FX’s Sons of Anarchy (where he was a contributing composer) as well as an appearance (Metal Heavy Lady) on Guitar Hero 3. Not to mention, his version of Neil Young’s “Hey Hey, My My” for SOA has over 30 million YouTube hits!!

We’re excited to have him on board and can’t wait to see what 2019 will bring!