SOUTH JOINS FORCES WITH FREE THE BID!

SOUTH is proud to join forces with FREE THE BID, an amazing cause started in 2016 by the incredible Filmmaker Alma Har’el. Here is their manifesto:

Because women are more than half of the world’s population, and half of the creative voices, we can’t afford to miss out on HALF of the creative pool. Women are the number one consumer group and make for 85% of product purchase decisions. We need more nuanced work that speaks to them. Cultural misrepresentations of women are perpetuated by an overabundance of male storytelling. Women directors, editors, colorists, composers, will organically change the way women are represented in advertising, to the benefit of our mothers, our sisters and our daughters.

In 2019 we will continue building our female talent pool and we’re grateful to Alma and the rest of the Free The Bid team for encouraging and promoting that creative women have their voices heard!